Trend Leader: How to spot and back winning ideas to accelerate your career and create a better future

Do you know your future customer? Understanding trends can make a huge difference to your business and your customers. It can also help you level up in your career: the ability to prompt conversations about the future and help organisations adapt to change will be among the most desirable leadership skills over the next decade. Trend Leader is a practical guide for those working in design, insight and marketing roles to gain the confidence to talk about future trends. Read this book to understand:What trends are and how forward-looking businesses use themThe key skills and behaviours shared by trend leadersThe six principles of trend leadership that will supercharge your careerHow trend leaders at the world’s most recognised brands drive changeYour own trend leadership status and trajectory, based on our Trend Leader Assessment Tool Read more