The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
Produktdetails
| Artikelnummer | 233469257 | Erscheinungsdatum | 2026/06/27 | Listenpreis | €20.96 | Modellnummer | 233469257 | ||
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Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’. Read more
| ASIN | B0BQT3Y8DF |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1135268718 |
| Edition | 1st |
| Language | English |
| File size | 10.2 MB |
| Page Flip | Enabled |
| Publisher | Routledge |
| Word Wise | Enabled |
| Print length | 252 pages |
| Accessibility | Learn more |
| Part of series | Routledge Corporate Communication Series |
| Publication date | November 12, 2012 |
| Enhanced typesetting | Enabled |
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