Taylormaking: A New Era of Modern Branding and Customer Connection

Taylormaking explores what every brand and business can learn from Taylor Swift’s extraordinary ability to build customer loyalty and emotional connection. Using each of twelve albums as a framework, consumer behaviour expert Ken Hughes unpacks the secrets behind her brand intimacy, fan devotion, tribal community and customer experience mastery. From authenticity and values-led leadership, to team empowerment and emotional vulnerability, this book reveals powerful Customer Experience (CX) lessons hidden in plain sight. Whether you're in the CX, marketing, leadership, or brand strategy fields, this is your guide to creating unforgettable experiences that truly connect — all through the lens of the most successful pop brand of our time. Read more