Searching Alternatives: Case Studies in Management & Entrepreneurship

Business and entrepreneurship are essential for societal growth, and management and entrepreneurship education must be promoted. The book provides innovative and practice-based teaching material on management and entrepreneurship, focusing on real-life contexts and practical learning. Case studies include a variety of managerial and entrepreneurial challenges that students must understand and solve.

Format: Paperback / softback
Length: 160 pages
Publication date: 30 October 2023
Publisher: Taylor & Francis Ltd

Business and entrepreneurship play pivotal roles in the growth of societies, and their interconnectedness is essential for fostering innovation, creativity, employment, and economic growth. Consequently, management and entrepreneurship education must be prioritized, and real-life managerial entrepreneurial stories can serve as inspiring role models for young students in India. The case study methodology is a powerful pedagogical tool in management education, and this book aims to disseminate innovative and practice-based teaching material on management and entrepreneurship for higher education. With a focus on real-life contexts and practical learning, the book presents a diverse range of case studies that challenge students to understand and solve complex managerial and entrepreneurial problems. These case studies provide students with a dynamic experience of applying their knowledge to real-world scenarios, equipping them with the skills and knowledge necessary to succeed in the competitive business and entrepreneurial landscape. By promoting management and entrepreneurship education and highlighting real-life success stories, we can empower the next generation of leaders to drive positive change and contribute to the growth and development of societies.

Weight: 362g
Dimension: 178 x 254 x 16 (mm)
ISBN-13: 9781032398792