Pre-Owned The Economics of Sports Broadcasting, (Paperback)

<p>Sports now constitute one of the most valuable forms of broadcast entertainment in today&amp;#39;s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. </p><p>The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. <em>The Economics of Sports Broadcasting </em>provides an accessible, detailed introduction to all aspects of economics in this fascinating area.</p><p>The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: </p><ul> <p> </p> <li>questions of ownership, trade and commodity in sport</li> <li>the historical context for contemporary sports broadcasting </li> <li>the key players - viewers, TV channels, sponsors, clubs, event owners and authorities</li> <li>the regulations governing televised sport</li> <li>the international context for broadcast sport</li> <li>competition and game theory in sports broadcasting</li> <li>sports broadcasting&amp;#39;s changing landscape of ownership and supply channels.<br> </li> </ul><p>This book will be useful for courses in media and broadcasting, economics, sport management and sports development.</p>

• The Economics of Sports Broadcasting, (Paperback)
• Author: Routledge
• ISBN: 9780415357807
• Format: Paperback
• Publication Date: 2007-07-01
• Page Count: 248