Handbook of YouTube Marketing: A Practical Guide to Building, Growing, and Monetising YouTube Channels

Handbook of YouTube Marketing is a practical, system-driven guide to building, growing, and monetising YouTube channels in an increasingly competitive creator economy. As YouTube continues to function as both a search engine and a recommendation platform, success requires structured strategy, optimisation, and consistency.Written by Dr. Anubhav Gupta, a marketing strategist with more than two decades of experience, this book provides a clear framework for YouTube channel positioning, content planning, video optimisation, analytics interpretation, and monetisation. Dr. Gupta is an alumnus of IIT-BHU and ISB Hyderabad, and the Co-Founder of SARK Promotions and Curiobuddy. He regularly shares insights through elgorythm.in.Designed as a ready reckoner for small businesses, a reference guide for practitioners, and structured study material for institutes, this handbook balances foundational concepts with advanced growth frameworks. It is suitable for creators, marketers, educators, and businesses looking to build sustainable YouTube presence.Whether you are launching your first channel, optimising existing content, or teaching YouTube marketing, this book provides practical workflows, metrics, and decision-making models for long-term success. Read more