Essentials of Modern Marketing, Korea Edition

“Our active investments in technology and optimization of business portfolios， with a focus on eco-friendly, carbon-free, and low -carbon power generation technologies, are shaping a sustainable future for all.”GEEWON PARK, CHAIRMAN & CEO OF DOOSAN ENERBILITY“We are delighted to be part of the first edition of EOMM Korea with Kia's Brand Relaunch through Total Transformation case study. We are even more excited to share our brand's successful evolution with a global audience. We hope that our story provides a deeper understanding of Kia and contributes to the promotion of the excellence of South Korean companies.”CHARLES RYU, SENIOR VICE PRESIDENT OF GLOBAL BRAND & CX DIVISION, KIA Read more