Berkley PowerBait Saltwater Rattle Shrimp Fishing Bait, New Penny, 3.5 in.

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment, we can confidently say - We've done the science. Now you catch the fish.

• BERKLEY POWERBAIT SALTWATER RATTLE SHRIMP SOFT PLASTIC BAITS: Featuring a powerful scent and flavor without the mess of live shrimp, this soft bait is great for targeting redfish, flounder, snapper and other saltwater species.
• LIFELIKE DESIGN: Crafted to look, feel, and move like real shrimp, this saltwater fishing lure is pre-rigged and weighted to deliver realistic, lifelike action on every cast, offering an irresistible presentation for predatory fish.
• MATCH THE HATCH: With a variety of premium, forage matching colorways and sizes to choose from based off of fishing preferences and environments. Color: New Penny. Length: 3.5 in.
• EXCLUSIVE POWERBAIT FORMULA: Berkley scientists have spent over 30 years perfecting the PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites.
• BUILT-IN RATTLE: These soft plastic lures are fitted with a rattle that amplifies vibration and noise, attracting fish from greater distances, and setting it apart from ordinary plastic shrimp baits.
• THE BERKLEY STORY is rooted in science and fish behavior. No one knows more about what fish want to eat than Berkley. Our world-class research and development produces innovative fishing gear with one purpose: to help you catch more fish.