Berkley Hit Stick Fishing Lure, FX Shad, 1/4 oz

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve such unique, high-speed rolling balsa action, but the Berkley Hit Stick has done just that. Experience true balsa-like action with the weight, durability and casting ability of a hard-plastic lure. The Hit Stick delivers ultimate versatility with action that can be used as a finesse jerk bait, trolling bait or casting bait for all predator fish. Designed in collaboration with Gary Parsons and Keith Kavajecz, these lures can attract strikes from big pike, bass, muskies and giant walleyes. Topped off with Fusion19 hooks, Berkley Hit Stick lures are sure to impress anglers of all skill levels. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.

• BERKLEY HIT STICK FRESHWATER CRANKBAIT: A specialized crank bait lure, the Berkley Hit Stick delivers ultimate versatility and can be used as a finesse jerk bait, trolling bait or casting bait for all predator fish.
• ENTICING ACTION: Designed to deliver a tight, finesse tail action, the Hit Stick provides the largest rolling action of any Berkley hard bait. It produces maximum side flash even at slow speeds.
• HIGH PITCH RATTLE to attract predator game fish. Integrated FlashDisc improves tracking stability and accuracy, giving the Hit Stick bait true balsa-like action.
• SHARP AND STOUT FUSION19 HOOKS: Equipped with sticky sharp Fusion19 hooks for easy penetration and great holding ability even in the toughest fights. Great from the shore or a boat.
• PRODUCT SPECIFICATIONS: Lure Size: 1/4 oz, 3 1/2in | 9cm. Color: FX Shad. Swimming Depth: 2.5’-6’. Hook Size: 8. Number of Hooks: 2.
• PREMIUM COLOR SELECTION: To match the hatch, there are a variety of high-quality forage matching colorways to choose from based off of fishing preferences and environments.
• PRO DESIGNED: Created in collaboration with Gary Parsons and Keith Kavajecz, the Hit Stick is ideal for casting or trolling in the spring when baitfish are small and predator fish are shallow.
• OUR STORY: The Berkley story involves hard work and investigation leading to expected success. The research and development that goes into our products results in innovative fishing gear with one purpose: to help you catch more fish.