An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Management for Professionals)
Produktdetails
| Artikelnummer | 231915850 | Erscheinungsdatum | 2026/06/18 | Listenpreis | €16.85 | Modellnummer | 231915850 | ||
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| Kategorie | |||||||||
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community. Read more
| ASIN | B091DNK4XL |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-3030671440 |
| Edition | 1st ed. 2021 |
| Language | English |
| File size | 7.7 MB |
| Page Flip | Enabled |
| Publisher | Springer |
| Word Wise | Enabled |
| Print length | 306 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Part of series | Management for Professionals |
| Publication date | March 29, 2021 |
| Enhanced typesetting | Enabled |
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